We are All Fenix. Here's a little something about us...


Founded in 2015 by Melbourne couple Georgia and Jason, All Fenix caters to active women-on-the-go, creating sports apparel and accessories that push the boundaries of design and performance wear.

From humble beginnings in a small run-down office transformed pop-up store every weekend in South Yarra, we are now available across 15 countries, seen as a premium attendee at notable International trade shows and our pieces are worn by many fashion forward instructors and influencers around the world.   

Contemporary by nature and minimalist in design, our sports-luxe separates are an effortless marriage of sophistication and practicality. High performance fabrics are set in monochromatic colour-ways, while neutral hues are offset by playful prints. 

Our collections are trans-seasonal, including everything from full-length tights, cropped leggings and cotton sweaters to bike shorts, crew neck tanks, crop tops and sports bras. Time-honoured techniques are applied to each piece to ensure unparalleled comfort. Perforated panels offer enhanced ventilation, moisture-wicking fabrics with four-way stretch keep you cool and dry for longer, elasticised waistbands and compression fits make you feel secure, and use of flat-locked seams to reduce chafing. 


THE NAME
The name was conceptualised in the early days, as we considered our business motivation. We wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, we felt the name truly embodied our brand.

Why spell it Fenix? We wanted to recreate it and make it our own.